This is an interesting and unusual example of brand extension. Usually the kitchen are designed and made for women, but Porsche, by its association with the kitchen designer Poggenpohl, tried to open the kitchen market to men. As we can see on the picture, the design is very manly with a lot of aluminium (also used a lot by Porsche). This is a risk taken by Porsche but it could work. The target would be probably single businessman with a lot of money who wants a design home. As in a car, all the features and equipments are very good quality.
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