The Nespresso commercial reflects really well the spirit of the company. Again as in a lot of commercial, celebrity endorsement is used with two famous actors, George Clooney and Matt Damon.
Clooney is the muse of Nespresso for a while and he embodies the brand perfectly with his class. It's interesting to notice that George Clooney only does the advertisement for Nespresso in Europe but not in the USA because it's bad seen to do commercial there. All the commercials are filmed with humor but also in luxurious surrounding (Nespresso store). The two actors give a positive image of the brand because their are mostly liked and people want to be associated with them by drinking the same coffee as they do.
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