Coca-Cola is one of the most powerful brand in the world. Probably in the top 10 when it comes to global brands. For the two main sport events (Olympic Games and football World Cup) Coca-Cola is one of the major partner. It is a brand with a lot of likability, most of the people likes Coke.
During the World Cup they release bottles with a special packaging showing the teams playing at the World Cup. The brand is famous for its brand elements (slogan, logo, packaging...). I find this brand extensions (the special editions) a good idea, people prefer buying the special bottle (more expensive) than the basic can.
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