This commercial can be easily linked with our course because we can see that Mercedes talks about its point-of-difference with the market. The point-of-parity is obvious, they don't need to talk about it, everyone knows that Mercedes is a luxury car. The german brand expose here its two novelty: the stereoscopic cameras and the ability of the car to stop by itself in case of emergency. Theses two technological breakthroughs go in the direction of the firm to offer more safety and comfort to its customers without forgetting the luxury.
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