We have seen this example in class and it really surprised me. I've never heard before a company who pays people no to wear their product. But it this case it is understandable. The show Jersey Shore is very bad seen in the US and the person who are in it are real thugs. A&F didn't want to see their name associated to this kind of images and proposed to pay for that. It could affect the brand image and decrease the number of sales because people wouldn't want to wear the same clothes as the characters of Jersey Shore.
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