It's kind of a surprise to find Kia at the top of the ranking of the most loyal car customers. In Europe the brand is not really famous and only a few people own a kia. The satisfaction post-purchase should be very high but it's also linked with good marketing of the firm. Kia insure their car for 7 years which is huge and very attractive for its consumers. Most of the consumers buys Kia for the reliability, and purchase it again probably for the same reason.
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